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Welcome to the A Glimpse of Africa three-day African Cultural Festival

We are extremely delighted to have you as part of the A Glimpse of Africa annual cultural festival in 2024. Thank you for your continued commitment as a merchandise vendor at the A Glimpse of Africa festival, the largest African cultural festival in West Michigan. Our past festival audience was approximately over 7,000 attendees with an array of free entertainment, fashion shows, art and Merchandise from various African cultures!  As we have continued to grow every year, we continue to expect a high number of attendees, and we hope together, we can make it a great, successful, and safe event!

Festival Details:

Name: A Glimpse of Africa annual Cultural Festival

Location: Calder Plaza: 525 Ottawa Ave NW, Grand Rapids, MI 49503

Day 1: Date & Time: Friday, August 9th 3:00pm - 10:00pm

Day 2: Date & Time: Saturday, August 10 10:30am - 11:00pm

Day 2: Date &  Time: Sunday, August 11 10:30am - 5:30pm

Event terms and conditions:

Please read and understand these policies and procedures. If accepted as a vendor, you will be expected to comply with all of them, as well as other policies listed throughout this document. Failure to comply with these policies and procedures will result in you not being allowed to return as a vendor, and/or your participation being terminated on the spot.

Set Up and Parking:

Set-up and Parking: Site will be available to set up starting at 11AM on Friday, August 9th. Please plan to load-in to your assigned space at the latest by 1PM on Friday, August 9th, 9AM on Saturday, August 10th and by 9AM on Sunday, August 11th by driving onto Calder Plaza/ from Ottawa Avenue. You can park at or close to your area to unload prior to moving your vehicle(s) to park elsewhere. We have included the link to Downtown Grand Rapids Inc. parking information for meters and lots: All vendor vehicles should be moved off Calder Plaza and Ottawa Avenue by 1:45 PM on Friday, August 9th and 9:45 AM on Saturday, August 10th and Sunday, August 11th.

Clean Up:
During clean-up, vendors should dry sweep their area, collecting debris to deposit in the provided waste and recycling cans. We have organized with the city to provide one dumpster, recycling and trash cans that will be placed around the event venue. Please use the dumpsters instead of filling up the recycling/trash cans near your area.

Clean Up:

During clean-up, vendors should dry sweep their area, collecting debris to deposit in the provided waste and recycling cans. We have organized with the city to provide one dumpster, recycling and trash cans that will be placed around the event venue. Please use the dumpsters instead of filling up the recycling/trash cans near your area.


The Vendor agrees to obtain the proper sales tax license and agrees to be responsible for the payment of any sales tax or any other taxes and shall pay taxes to the proper government authority. Vendor agrees to hold the Organizer, City of Grand Rapids, owners, event staff, volunteers, and lessees of the property upon which the A Glimpse of Africa Festival is conducted harmless of any form of liability or claim for injury, damages, theft or any other cause whatsoever. The Organizer shall provide public security during operation time of the festival (Friday, August 9, Saturday, August 10, and Sunday, August 11, 2024); however, Vendor agrees that the Organizer is not responsible for any theft, damage or injury whatsoever of vendor, volunteers, associates, or items or equipment.



Vendors must bring their own equipment and supplies, including but not limited to: cash/ change,

Square or other means to receive payments, extension cords, tables, chairs, and packaging materials.

Vendor supplies:

All vendors must provide additional tables if needed, lighting, chairs and other necessary equipment to operate a self-sustaining booth. A Glimpse of Africa will try to accommodate vendors in preferred booth spaces based on a first come first serve basis; however, A Glimpse of Africa has sole discretion on vendor booth location.

Tear Down:

Load-out after the festival can begin at 9:30 PM on Friday, August 9th, 10:30 PM on Saturday, August 10th and 5:00 PM on Sunday, August 11th. (NO EXCEPTIONS). Exit times/instructions will be assigned in advance, please clean up your workstation thoroughly, take your trash and left over food to the nearest dumpster, and make sure to check out with one of our food vendor leads before you leave.

Rental Tent Policy:

The vendor cannot use tape or staples on the tents but if you need to display any signs or banners you can hang from the tent pipes using a string, rope, or zip ties. When removing signage, please use clippers instead of box cutters or scissors to avoid cutting the tent. Please avoid using lights close to the tent vinyl. The vendor will be fully responsible for any tent loss or damages, missing weights, tent cover, or other tent accessories/parts.

Any Questions?

If you have any questions about the application, please contact out team at


Two days with your  Own Tent - $400

Two day  with Tent Rental  $475

Two Days Non-Profit with your Own Tent - $250

Two Days Non Profit with Rental Tent $300

Registration Form


Upload File

Marketing Materials

Marketing materials will be provided to you. PLEASE share them via social media, network, platforms and with person contacts. We want to get as many shoppers as possible to the event, and you are a big part of helping us do that!

Terms & Conditions

Please read the following terms and conditions before submitting this form.

Terms & Conditions

Please read the following terms and conditions before submitting this form. 

• Due to limited vendor booths availability please apply as soon as you get this form.

 *Vendor booths  availability is on a “First come, First served” basis (assigned by order of received responses of completed form and payment received).

• 2 day cost for the 10*10 merchandise vendor booths/space is $400 with your own tent. 

• 2 day cost for the 10*10 merchandise vendor booths/space is $475 with our rental tent. 

• 2 day cost for the cost for the non profit booth/space is $250 with your own tent

• 2 day cost for the non profit booth/space is $300 with our rental tent.

• Vendors  bringing their own 10*10 tent must meet the required guidelines including having tent weights which include a minimum of 25 pounds for each corner (100 pound weights minimum). Tents weights are available to rent for $25 

• Payment is due upon your registration, and vendor registrations will be closed on July 1st 

• Booth/space set up starts at 11am on Friday, August 9th, all set up must complete by 1:45 PM on Friday, August 9th and 9:45am on Saturday, August 10th and Sunday, August 11th.

• Vendors are to remain open and staffed for business for the duration of the event.

• Vendor space cannot be reassigned, divided, given, sublet, or leased to any other party, nor can vendors relocate their assigned positions. 

• All vendors must have hand sanitizer for their customers

• Following receipt of vendor fees, any cancellations prior to July 15th, 2024 at 5:00 pm EST will be refunded 50% of the total vendor fees. Cancellation requests received after July 15th, 2024 will not receive a refund.

Release Waiver

Vendor’s electronic signature (via checkbox below) verifies that the above information is complete and accurate. For good and valuable consideration received, the undersigned agrees to indemnify and hold harmless A Glimpse of Africa, LLC, and its members, officers, directors, employees, volunteers and agents from any and all liabilities, damages and fees. The undersigned recognizes hazards of participation and assumes all risks. RELEASE AND WAIVER OF LIABILITY PLEASE READ CAREFULLY. GENERAL RELEASE/WAIVER OF LIABILITY: In consideration of being permitted to participate in this A Glimpse of Africa event, and other valuable and sufficient consideration, the receipt of which I acknowledge, I do, on behalf of myself, my heirs, executors, administrators, legal representatives, guardians and assigns (collectively referred to as the “Vendor's” or “Releasors,”) freely, voluntarily, and without duress, hereby release, waive, forever discharge, and hold harmless the following parties (collectively referred to as “Releases”) from any and all liability, claims, and demands of whatever kind or nature, either in law or equity, for any resulting loss or damage, and from any claim or account of injury to my person or property, even injury resulting in death, whether caused by the negligence of the Releasees or otherwise, which arise or may hereafter arise from the Vendor's participation in A Glimpse of Africa. INDEMNIFICATION: The Releasors shall defend, hold harmless and indemnify the Releases from and against any and all liability, loss, claims, damages, costs, attorneys’ fees and expenses of whatever kind or nature that the Vendor's may sustain, suffer, incur or be required to pay in connection with my participation in A Glimpse of Africa. A Glimpse of Africa will not be held liable for the loss of product or sales due to any acts of God including weather conditions and/or event cancellation or thievery. FIRST AID: The Releasors understand the Releasees do not assume any responsibility for or obligation to provide financial assistance or other assistance, including but not limited to medical, health, or disability insurance in the event of injury or illness. The Releasors also release and forever discharge the Releasees from any claim whatsoever which arises or may hereafter arise on account of any first aid, treatment, or service rendered in connection with the Releasors acts or omission relative to A Glimpse of Africa. RELEASE AND AUTHORIZATION TO PHOTOGRAPH: By submitting this form, the Vendor agrees to be photographed, videotaped, and/or recorded by any of the Releases for no charge or consideration. The Vendor does hereby grant and convey unto the Release any and all rights, titles and interests in any and all photographic images and video or audio recordings made by the Releases, including, but not limited to, any royalties, proceeds, or other benefits derived from such photographs or recordings. The Vendor releases the Releasees from any and all claims, including libel, slander, invasion of privacy or any other claim and any damages in connection with any photo or video created by or for the Releasees and used for promotional purposes. The Vendor agrees to let the Releasees use social media images for promotional purposes. By submitting this form, The Vendor agrees that he or she has read this agreement, fully understands its terms, understands he or she has given up substantial rights by signing it, and has signed it without inducement. Further, if the Vendor is acting as an agent for others in submitting this form, the Vendor acknowledges that he or she is in possession of a signed copy of this Release from each registrant. Further, the Vendor has read, understood and agrees to abide by all A Glimpse of Africa rules, regulations, terms and conditions as stated. The Vendor understands that failure to follow the set rules can mean expulsion from this A Glimpse of Africa event and/or future events. A Glimpse of Africa reserves the right to make final interpretations of rules, regulations, terms and conditions, and may amend or restate the same without notice. I HAVE READ THE ABOVE RELEASE AND WAIVER, UNDERSTAND I HAVE GIVEN UP SUBSTANTIAL RIGHTS BY SIGNING IT, HAVE NOT CHANGED IT ORALLY, AND SIGN IT VOLUNTARILY.


I, the undersigned, have reviewed this Merchandise Vendor Booth Application for accuracy and completeness. By signing below, I agree that I have the authority to list the official menu items, prices and other information, and I agree to become a merchandise Vendor at A Glimpse of Africa Festival on August 9th, August 10th, and August 11th 2024 at 525 Calder Plaza, Grand Rapids, Michigan. 

I also confirm that I have read and I agree to meet  all the above  general informed consent requirements.

Your signature/name  below shows that you agree to these terms and conditions.

Select the appropriate payment for your vendor type

Your Form has been submitted!

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